The Domain Game

Robert Morris's Digital Mash design portfolio

Whether you’re a web guru or not, it may be time to brand yourself online— andoutside the realm of social media. Scooping up a domain name and creating a portfolio Website is highly encouraged for students like ourselves, so what does it take to get started?

  1. Brainstorm a website name, and keep it short, sweet and memorable. A good domain name will let people know what to expect from the site. More often than not, it’s best to use your own name or your brand name for a portfolio site. However, if you have a popular name or a really complicated name spelling, you might want to think twice about using it.
  2. Don’t fear the “com”; in fact, you should befriend it. A .com Website will be more successful because most people think in .com terms. A .net or .me domain can also be used, but avoid .org unless it’s actually an organizational site.
  3. The more, the merrier. Take advantage of an opportunity to buy multiple domain names. This will help with traffic stealing if another person has a domain name similar to yours, and can account for misspellings on the user’s part.
  4. Scope out what’s available. GoDaddy’s bulk upload feature allows you to see what domain names are up for grabs. It’s quick and easy. The nameboy search is also a good time saver.
  5. Decide where you want to purchase your domain name. There are tons of registrars online, and prices vary.
  6. Choose a host. The Site Wizard has a good list of what to look for while selecting one.

Purchasing a domain name doesn’t mean you have to launch a website overnight, but it lets you have some control over what comes up when you Google yourself. It’s a way of self-branding, displaying best works and putting your information out there for potential employers.

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s